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Leigh Baker

York

Leigh Baker

Founder at we@leighbaker

My work philosophy:

Leadership is about creating an environment for other people to do their best work.

My Roles and Responsibilities

I founded a strategic brand consultancy that aims to bring creative thinking to complex marketing problems to unlock growth. We call this connecting the dots. My role is to partner with Clients, get to know their challenges to tailor the best talent and build the best team to solve it through insight and creativity. And to do this in a smart/fast way.

Experience

My career is best characterized by deep engagements at two advertising industry holding companies (Publicis Groupe 13 years, Omnicom 5 years) and a couple of stints in the start up world. 14 years in London. 13 years in New York. I have partnered with some major blue chip Clients like Coca-Cola, MARS, Pernod Ricard, Kraft, Accenture, and built high performing teams in different geographies across a wide range of capabilities from Brand to Digital and Performance marketing.

Why am I on Connect?

I have a ton of experience. I'd like to share it so others might benefit in some small way, either side of the Pond. Having said that, it will be up to their judgement to filter the relevant from the amusing!

Whom would I like to mentor?

Anyone who is interested in working/growing/developing their skills in the world of marketing and advertising, Agency or Client side. People on the account, business, strategy end of things particularly.

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